Welcome to the official Toyota Motor Sales, U.S.A., Inc.
(Toyota) sponsorship application site and thank you for
considering Toyota as a potential partner.
It is important to Toyota that every opportunity is received,
routed, reviewed, evaluated and replied to. This sponsorship
marketing application website is for submitting proposals that fall
within the following categories ONLY:
General Market Sponsorship:
SPONSORSHIP
OBJECTIVE
|
Toyota is particularly interested in opportunities that
allow us to connect with new and existing customers and
communities at their passion points, align with our
brand, and support our national sponsorship strategy.
|
AREAS OF FOCUS
|
-
Sports,
Entertainment, Cultural and Lifestyle
Organizations
-
Events,
Tours and Series of Events
-
Team,
League, Conference, Tournament, Convention, and
Cultural Celebration
-
Entitlement, Naming Rights and Venue
Partnerships
|
TIMING
|
Your organization can expect a response between 4 - 8
weeks.
|
PROPOSAL GUIDELINES
|
If your sponsorship opportunity includes media and
in-person events, please complete the General Market
Sponsorship. If your sponsorship opportunity only
includes Media, please complete the Media proposal form.
Individual talent should use the Individual / Personnel /
Spokesperson form.
|
Media:
MEDIA
OBJECTIVE
|
Toyota is interested in opportunities to partner with
mass media brands that can showcase the Toyota Brand and
Products in new and unique ways through media.
|
AREAS OF FOCUS
|
-
Linear
Broadcast
-
Streaming
Audio or Video
-
Digital
-
Search
& Social
-
Print
-
Out
of Home
-
Public
Relations
|
TIMING
|
Your organization can expect a response between 4 - 8
weeks.
|
PROPOSAL GUIDELINES
|
This form is for media proposals and partnerships. Please
be sure to make clear if your proposal is national in
scale or regional/local. Individual content creators
should use the Individual / Personnel / Spokesperson
form.
|
Individual Talent / Spokesperson:
OBJECTIVE
|
Toyota aims partners with resonant talent, leveraging
their unique voices, influence, and communities to
cultivate cultural relevance and authentically connect
with diverse audiences. These partnerships foster
meaningful engagement and showcase Toyota as more than a
vehicle manufacturer - dedicated to enriching lives and
championing forward-thinking solutions.
|
AREAS OF FOCUS
|
-
Athletes
(professional, national team members,
collegiate)
-
Motorsports
-
Action
sports athletes/drivers
-
Influencers/Content
Creators/Brand Ambassadors
-
Actors/Actresses/Comedians/Models/etc.
-
Artists
-
Radio, Talk
show or Podcast Hosts
|
TIMING
|
Your organization can expect a response between 4 - 8
weeks.
|
PROPOSAL GUIDELINES
|
Please be prepared to share past examples of partnership
work and ability to provide references.
While the formal
submission form for Individual Talent is being
finalized, please send an email with your proposal
attached to:
AthleteProposals@SaatchiLA.com
|
PROPOSAL REMINDERS:
1. Our questionnaires are comprehensive and will ask for
pertinent information, including, but not limited to:
- Assets and benefits proposed to be included in
contract
- Up to date demographic information about attendees,
viewers, and communities of partner organization's fanbase
- Physical scale of events
- Reach of marketing channels (i.e. following, engagement
rates, etc.)
- Media valuation
- Proposed contractual pricing
2. Please ensure you have all pertinent information on hand
when beginning the entry process. The proposal submission form
MUST be completed and submitted in
ONE SITTING. It CANNOT be saved and returned to
be completed later. If you exit the form without submitting, you
will have to restart the information entry process.
3. All questions must be answered, and all information
submitted will be treated as confidential. All details shared
regarding partnership assets are non-binding until contracts have
been negotiated and signed by all parties.
4. Proposals received with less than
six (6) months lead time of need of support or
initiation of the partnership cannot be considered. If your
proposal requires initiation in less than 6 months, please
consider submitting the proposal for the following
year.
5. Any additional materials (power point decks,
reports, brochures, examples of past work. etc.) can be uploaded
and shared at the end of the submission form. The following file
types are accepted at a maximum file size of (10MB): Power point,
Word, PDF.
NON-BRAND COMPLIANCE:
Toyota does not accept proposals within the following
categories:
- Programming that promotes prejudicial narratives - i.e.
racism, sexism, immigration, etc.
- Gambling content - i.e., including sports and live betting
sites, and betting adjacent content
- Organizations that are political or religious based
- Culturally insensitive, or controversial in nature
- Fighting or combat sports
LEGAL NOTE:
Do not use this site to submit any type of idea or proposal
other than those specifically listed above. Do not
submit any confidential ideas. Any submissions relating to
advertising creative/commercials, products, or other types of
collaborations will not be reviewed.
LEXUS PROPOSALS:
If you have a proposal for Toyota's luxury brand, Lexus,
please visit the following
link.